acehotel:

Ace Hotel London Shoreditch — it’s alive and kicking. Open fall 2013.

"Rather than rehabilitate a structure with a strong heritage that’s seen better days, bringing Ace Hotel London to fruition involves re-envisioning a contemporary space that was inherently aesthetically-challenged — built without a strong sense of what or where it is, or who the neighbors are — and creating the kind of meeting space this dynamic neighborhood and its visitors deserve."